OUR PLAYGROUND
DESTINATIONS
We operate across Morocco’s most demanding contexts, where ambition, precision, and execution must align.
We operate across Morocco’s most demanding contexts, where ambition, precision, and execution must align.
SELECTED CONTEXT
Marrakech
A refined setting where vision, detail, and execution come together seamlessly.
SELECTED CONTEXT
Casablanca
A dynamic setting where scale, pace, and intention define modern experiences.
SELECTED CONTEXT
Essaouira
A distinctive environment where rhythm, atmosphere, and intent shape the overall experience.
SELECTED CONTEXT
Rabat
A composed setting where balance, perspective, and continuity shape meaningful experiences.
SELECTED CONTEXT
Tangier & Chefchaouen
A contrasting setting where transition, elevation, and atmosphere define layered experiences.
SELECTED CONTEXT
Marrakech
A refined setting where vision, detail, and execution come together seamlessly.
SELECTED CONTEXT
Casablanca
A dynamic setting where scale, pace, and intention define modern experiences.
SELECTED CONTEXT
Essaouira
A distinctive environment where rhythm, atmosphere, and intent shape the overall experience.
SELECTED CONTEXT
Rabat
A composed setting where balance, perspective, and continuity shape meaningful experiences.
SELECTED CONTEXT
Tangier & Chefchaouen
A contrasting setting where transition, elevation, and atmosphere define layered experiences.
OPERATING MODEL
ONE ACCOUNTABLE TEAM
Lumi removes fragmentation by assuming full responsibility across complex experiences.
From intent to on-site reality, direction remains clear and ownership never shifts.
INTENT
Every experience begins with a clear point of view.
We help define what matters before choices multiply or execution begins.
ARCHITECTURE
Ideas are translated into structured systems.
Spaces, sequences, and interactions are designed to work as one coherent whole.
ORCHESTRATION
Multiple elements move under a single direction.
Partners, timing, and on-site dynamics are aligned without fragmentation.
OWNERSHIP
Responsibility does not change hands.
Lumi remains accountable until the experience is fully delivered and lived.